Google Ads Performance

Q1 2026

January — March 2026

02

Q1 Overview

Quarter at a Glance

$719K

Total Spend

$7,986/day avg

$1.88M

Revenue

Conversion value

262%

Q1 ROAS

Blended average

24,314

Conversions

Purchases attributed

Month	Spend	Revenue	ROAS	Conversions	$/Day
January	$288,078	$538,815	187%	5,816	$9,293
February*	$208,119	$730,092	351%	12,104	$7,433
March	$222,608	$613,535	276%	6,394	$7,181
Q1 Total	$718,805	$1,882,442	262%	24,314	$7,987

* February showed elevated conversion volume during Feb 9-13, likely driven by a promotional period and/or a conversion data sync event. Spend remained flat (+8%) while reported conversions increased significantly. This may have contributed to a higher-than-expected ROAS for the month. Being investigated and addressed as part of our tracking improvements.

03

Monthly Performance

Q1 Highlights

$1.88M

Q1 Revenue

Attributed to Google Ads

351%

Best Month

February* — strong DTC period

$7,987

Avg Daily Spend

Room to scale significantly

Campaign Performance — Q1 Leaders

Campaign	Q1 Spend	Q1 Revenue	ROAS	Share
Branded Search USA	$175,220	$1,101,459	629%	59%
Branded Shopping USA	$114,806	$252,447	220%	13%
PMax Hair Growth Serums	$89,345	$164,219	184%	9%
PMax Shampoo Kits	$46,521	$103,752	223%	6%
Non-Branded Search	$87,412	$78,620	90%	4%

* February conversion volume under review — a 5-day period showed a significant spike in reported conversions without a corresponding increase in spend, suggesting a possible data sync or promotional attribution event.

04

Strategic Improvements

What We Improved

Upon onboarding, a comprehensive audit identified several optimization opportunities. 22 improvements were implemented to strengthen the account foundation and ensure data accuracy going forward.

Bid target recalibration — Bid strategies were optimized against inflated conversion signals,* bringing targets in line with actual purchase data for more efficient spend allocation
Duplicate conversion tag removed — A secondary purchase tracking tag* was briefly counting the same sale twice, inflating reported performance. Identified and corrected.
Budget architecture redesigned — Separated shared campaign budgets so high-performing Branded Search campaigns are no longer competing for budget with experimental campaigns
44 blocked brand keywords restored — Keywords like "rosemary oil," "hair growth serum," and competitor comparison terms were being negated, preventing the campaigns from bidding on high-value searches
Underperforming campaigns paused — Competitor conquesting and remarketing campaigns running below breakeven were paused to redirect budget toward proven performers
24/7 monitoring established — Hourly performance tracking with automated alerts, daily ROAS briefs, and weekend coverage for real-time optimization

* The Google Ads account contained multiple overlapping conversion actions (including add-to-cart events counted alongside purchases) that inflated the data the bidding algorithm used to optimize. This has been corrected — bidding now optimizes against verified purchase data only. Additionally, a February data anomaly is being investigated where conversion volume spiked 786% with only an 8% increase in spend over a 5-day period.

05

Early Results

Post-Optimization Performance

Within days of implementing changes, early indicators show the account trending toward our 3x ROAS target.

368%

Branded Search ROAS

Apr 18 — enabled campaigns

245%

Account ROAS

Apr 18 — matching Google Ads UI

8 of 11

Profitable Campaigns

Above breakeven on day 1

Key signal: Branded Search — the highest-volume, most reliable campaign — immediately responded to the bid recalibration, jumping to 368% ROAS. This confirms the optimization thesis: when bidding targets are aligned to real purchase data, the algorithm delivers stronger results.

06

Growth Strategy

Scaling Toward Budget

The path to $425K monthly spend at 3x ROAS requires disciplined, phased scaling.

Phase 1 — Now

Stabilize

$8K/day — $240K/month

Confirm 3x ROAS baseline
Let algorithm learn new signals
Prove Branded Search at scale
Test non-branded profitability

Phase 2 — 2 Weeks

Scale

$12K/day — $360K/month

Increase Branded Search budget
Re-enable Shopping at higher ROAS targets
Launch new non-branded campaigns
Expand keyword coverage

Phase 3 — 30 Days

Full Deploy

$14K/day — $425K/month

Hit full monthly budget allocation
All campaign types contributing
Remarketing re-enabled with new audiences
Maintain 3x blended ROAS

07

Revenue Forecast

30 / 60 / 90 Day Outlook

Projected monthly revenue from Google Ads at target spend levels and 3x ROAS.

30 Days — May

$1.28M

$425K spend at 3.0x

60 Days — June

$1.43M

$475K spend at 3.0x

90 Days — July

$1.50M

$500K spend at 3.0x

Q1 Avg

$627K/mo

May

$1.28M

June

$1.43M

July

$1.50M

Budget targets: May $425K / June $475K / July $500K. Forecasts assume 3.0x ROAS maintained at scale.

08

How We Operate

Full Accountability

Hourly

Performance Tracking

Real-time monitoring with automated alerts

Daily

ROAS Reporting

Morning briefs with campaign-level detail

7 Days

Weekend Coverage

Active optimization every day of the week

Every dollar is tracked. Every campaign is monitored. Every decision is data-driven. Our goal is simple: hit 3x ROAS while deploying the full monthly budget — and do it with complete transparency.

The Opportunity Ahead

$1.88M in Q1.
Targeting $1.50M/month by July.

$500K

July Budget

3.0x

Target ROAS

$1.50M

Monthly Revenue

Q1 2026

Quarter at a Glance

Q1 Highlights

Campaign Performance — Q1 Leaders

What We Improved

Post-Optimization Performance

Scaling Toward Budget

30 / 60 / 90 Day Outlook

Full Accountability

$1.88M in Q1.Targeting $1.50M/month by July.

$1.88M in Q1.
Targeting $1.50M/month by July.